ShubhTech
All work
EcommerceCROShopify

+32% conversion rate after a mobile-first CRO rebuild.

Illustrative engagement. A Shopify rebuild with a streamlined mobile checkout and ongoing CRO lifted conversion and cut cart abandonment.

Client
UK online retailer, North West
Industry
Ecommerce · home & lifestyle
Location
North West, UK
Year
2026
Duration
8 weeks
Services
Ecommerce, Digital Marketing
UK online retailer, North West
Results
+32%
Conversion rate
-21pp
Cart abandonment
+40%
Mobile revenue QoQ
8 wks
Time to launch
The challenge

Where UK online retailer, North West started.

An online retailer on an ageing Shopify theme had a high cart abandonment rate and a checkout that broke on mobile.

Mobile traffic, the majority of sessions, was abandoning at checkout, and product pages lacked the trust signals needed to convert cold traffic from ads.

Our approach

How we built it.

A Shopify rebuild with a streamlined mobile checkout and conversion rate optimisation (CRO) on product pages.

An ongoing content and ads retainer post-launch to keep the store growing rather than sitting static.

Deliverables

Every artefact your team can point to.

  • Shopify rebuild
  • Mobile-first checkout
  • Product-page CRO
  • Stock + delivery integrations
  • Ongoing growth retainer
Tech stack
  • Shopify
  • Mobile-first checkout
  • Klaviyo
  • GA4
UK online retailer, North West project detail 1
UK online retailer, North West project detail 2
Illustrative outcome: mobile conversion rate improved substantially within the first quarter post-launch, with the retainer sustaining month-on-month growth since.
Ecommerce Manager
Online retailer, North West
Let’s build something

Ready when
you are.

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